Local Non-profit

The Process

Define

The purpose of this project is to improve the user experience and usability. I needed to gather information on the user to better prepare the redesign towards this demographic. I would use this information to create personas and user stories. The website would then go through a heuristic evaluation. This project started with user research. A usability test should then be made. This should come after the heuristic evaluation. This way the evaluation can bring in some insights as to what may need changing. The redesign should then be made after compiling the data from the other research techniques. A usability test should be carried out once more to find anything else that may need changing. Figma was used to create this clickable prototypes for users to test.

Research

The research used Google Forms to create an online survey to find the demographics of the users of this website. This also provided some insight to how the users currently view the website. This insight helped to create some tasks for the usability test. Using these in the test help me to see if it is truly an issue that needs to be addressed. The heuristic evaluation used Nielson's 10 Usability Heuristics paired with Jakob Nielson's ranking system. A usability test on the original website was carried out through Zoom with two users.

Analyze

After preparing the survey and posting it, these were the findings;
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•40% of the participants are between 31 and 40 years of age
•80% of the participants are female
•80% have a Bachelor's degree
•100% of participants use their phone and one other device for internet use
•40% of participants use the internet 41 hours or more per week
•No participant used the internet less than 21 hours per week
•80% of the participants used the website occasionally
•60% of participants found it difficult to find information on the website

Download the report for the user survey
The heuristic evaluation on the Fund for the Arts website has found many well-developed ideas and products and a few that need to be changed. Some issues are holding the user back from completing their tasks while going through the website. The website has accessibilities issues that need to be addressed. Images need alt text. The contrast of some elements must be improved as well to help those with visual impairment. Navigation is also a big topic that needs improvement. The arrangement of the navigation items needs to be changed. For example, The subscription form has a better place under about us or contact us.

Download the full heuristic evaluation report
The Usability test completed on the original website provided useful data. Some of the highlights include;
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•Only one task was not completed by all participants
•One participant found a webpage that could only be found by search
•The donation button went unnoticed by participants
•All participants had trouble find information about upcoming events
•Events needs its own page instead of being spread out throughout the website
•Some participants complained about the amount of navigation items
•One participants believed there were too many bold text items. These looked like links to the user
•Images need an enlarge feature
•Donation page had questions that were confusing to participants

Download the usability testing plan

Non-Profit

UX Case Study

The Problem

The Process

Define

Research

Analyze

Personas Created From User Research

Design

Testing

The Results